Earl V. MeisterThis review is about the book “Attract to Scale” by Jared Erni. It’s my favorite recent read and contains a ton of helpful insights for entrepreneurs looking to scale their business, like what you’re reading right now!
According to Jared Erni, a minor modification in how you display your company online can automatically produce a stream of your greatest consumers. You don’t need to be a computer whiz or have prior marketing knowledge to achieve this. Jared has spent the past fifteen years assisting hundreds of small company owners with marketing upgrades. During that time, he discovered an attraction structure that portrays you as a community authority, bringing new clients through your doors. Below is the continuation of the review.
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“You have to go where your ideal clients are spending their time,” Jared says in his YouTube video, “and nowadays, that’s online.” We now live in a digital age. However, the majority of individuals spend a significant amount of money to hire a designer to create an amazing website for them. Then they believe that now that their website is up and running, visitors will automatically locate them.” However, this creates a significant issue.
You begin to believe that you need more traffic. So you hire someone to conduct search engine optimization, pay-per-click advertising, and social media marketing for you. Perhaps you should start creating blog entries once a week. You decide to test your luck with Facebook advertisements. Purchase a half-page advertisement in a local publication. Anything goes: direct mailers, local billboards, radio, and so forth. Sure, all of this gets your word out to a large number of individuals, but you’re not seeing any progress. Why is that? It isn’t normally a traffic problem.
It’s an issue with the funnel. A marketing or sales funnel is the step-by-step process that takes a prospect from cold to sold. “So, on a standard website, there’s a logo at the top, it’s neatly designed, there’s a menu with a number of links in it, and then you scroll down and there’s links to a bunch of other pages.” “The problem is, I already have twenty distinct clickable links on this page before I even scroll down,” Jared says.
Each click leads you down a new knowledge rabbit hole. If your website does this, you’re blocking or at the very least delaying consumers from doing what you really want them to do: convert into a lead or a sale. Traditional websites have the drawback of not being able to manage the click. You’ve given them far too many alternatives, and they’re now clicking away from the task at hand. You’ve given them too much information. There isn’t a strong call to action.
As an example, consider a sales funnel. You remove all of the superfluous choices and information, leaving just one option for people to choose from: input their email address or call the number, or whatever it is. It’s organized in stages rather than pages. It establishes a yes-or-no situation. Do you want to take advantage of this free teeth whitening offer? Is it possible to say yes or no? If you answered yes, fill out the form; if you answered no, this is not for you. The only purpose of a sales funnel is to produce leads and sales. That is just what tiny companies need.
They enable you to collect information from individuals and follow up with them. As a result, a correctly built sales funnel will generate 540 percent more income than a traditional website. Book a 45-minute consultation session with Jared’s team to understand how to build such a funnel into your company and uncover a method called Attraction Stacking. He makes no mention of the price. For what it’s worth, he seems to be a lovely person, a family man, and someone who understands what he’s talking about.
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Katie Smith: Watch this brief video if you want someone who will tell it like it is, respect your time, and show you a company that could really work for you.
Earl V. Meister