Earl V. MeisterJoel Kaplan’s Pay Per Show Agency is a leading management and production company in the entertainment industry. They have worked with many of Hollywood’s top producers, directors and actors. In this article Joel shares his insider perspective on how to get into the business without spending your life savings or going insane from too much work.
Joel Kaplan is the founder of a marketing agency called Pay Per Show. He has been in the business for 10 years and has helped companies such as BMW, Samsung and USAA to grow their brands.
Last year, Joel Kaplan’s firm gained over a hundred new clients thanks to a new pay-per-show model. If you want to continue in business, stop taking retainers and transition to a performance-based pricing structure, he adds. Is this a true statement? Is he even saying anything new, now that I think about it? Isn’t it true that certain agencies have long charged their customers each lead (or “show” or sale)? Continue reading to learn more about Joel Kaplan.
You Don’t Need A Marketing Agency Next
The retainer model, Joel believes, is withering, and the agency bubble is set to explode. When Covid struck, his firm, Atlas Digital, lost a slew of customers. The bleeding had to be stopped. How could they make their clientele feel safe enough to continue on despite the world’s instability and uncertainty? They reasoned, “What if we only charged them when a lead showed up for an appointment?” That inquiry turned out to be really valuable.
They’ve been crushing it since switching to pay per show. PPS makes it simpler for you to attract and retain new customers. It also permits you to produce more. Instead of a flat fifteen hundred a month or whatever, you now have an upside. The catch is that you must be able to provide outcomes. Isn’t it strange how it works?
Even if you’re offering them a monthly set charge, use caution. You risk being left behind if the market evolves quicker than you can innovate. Your PPS rivals might eat your lunch. Particularly with a market slump in the horizon. Today’s businesses simply cannot afford to squander money on marketing and advertising; every dollar spent on these activities must be justified. It will, according to PPS.
Pay per show, in particular, Joel argues, is better to other performance-based payments. Clients may complain about lead quality if they pay per lead, for example. If you charge per appointment, the same thing happens if you have too many no shows. What about a pay-per-sale model? It’s impossible to keep track of. You may lose a lot of money this way. Pay per show is the closest thing to perfection. It’s trackable, and clients only pay for quality leads that come up. Win-win.
To make the PPS model work, you’ll need three things. One, artificial intelligence that tracks your leads around the clock. This increases the proportion of your leads who engage. Two, a contact center that screens leads and ensures they show up for their appointments. Finally, virtual assistants may help fill in the gaps. You can dominate practically any niche with all three in place. Just not ecommerce or restaurants, according to Joel.
But what about the billing? You may either rely on the client’s word that a lead showed up for their appointment, or you can utilize automation, call centers, or virtual assistants to follow up with leads after their scheduled appointment to check whether they showed up. If this is the case, you record it and utilize billing software to charge your client’s credit card right away. Do you want to learn more about Joel’s Pay Per Show Agency? Make an appointment with his staff. It will most likely cost $5,000 or more. Alternatively, discover how to run PPS with solely Google’s free traffic by clicking the link below.
ANOTHER OPTION: Collecting Rent From Tiny Websites
Katie Smith: Watch this brief video if you want someone who will tell it like it is, respect your time, and show you a company that could really work for you.
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