Earl V. MeisterThe Etsy Star Seller Badge is a symbol that proves your online business has been reviewed by the experts at Etsy and it doesn’t require any individual sales to qualify. Tell us about yourself, what are you passionate about, and how do you plan on growing your shop in 2018?
Etsy is a website that allows people to sell handmade goods. Etsy sellers can become “Etsy Star Sellers” by reaching certain milestones in their sales history. In order to be an Etsy Star Seller, you must have sold at least $1,000 worth of items on Etsy within the last 12 months., Read more in detail here: what is etsy.
Rachel Rofe explains how Etsy assesses your candidacy for “star seller” status on the first of every month by reviewing the previous three months of your shop’s performance. It’s a method for Etsy to reward and recognize merchants who regularly deliver exceptional customer service. Why should you be concerned? Because you’d have more chances to be highlighted in buyer marketing, which would lead to more possible sales. Then, in theory, when consumers see those stars, it should enhance conversions as well.
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What factors does Etsy consider when deciding someone gets to be a star seller? There are four points to consider. The first is the rate of reaction. You should get a response to 95% or more of your first buyer communications within 24 hours. Second, ninety-five percent or more of your reviews must be five stars or above. Third, ninety-five percent or more of your orders must ship within your specified processing time, with tracking, or with an Etsy-purchased shipping label.
Fourth and last, if you’re a new store, you’ll need at least 10 orders and $300 in sales during your three-month evaluation period. In addition, you must have spent at least eighty days on the site since your first transaction. Rachel Rofe offers some suggestions to assist you. To begin, you should utilize auto-messages. “Hey, we got your message and will respond within one business day,” for example, should enough.
Another option is to download the Etsy app on your phone, which will notify you when customers send you messages. Rachel recommends sending a follow-up template to each new purchase in terms of feedback. “Hey [Customer Name], thank you very much for picking my shop as the recipient of your gift!” If you could give a review, it would be really beneficial to my little company and future clients. All genuine evaluations will earn a discount coupon that can be used on future purchases in my shop. I really anticipate hearing from you.”
Set reasonable expectations when it comes to shipment. “Keep in mind that the star seller metric is determined by your shipping profiles,” Rachel explains. “So, even if it takes a little longer, being realistic about when you’ll be able to send goods out will improve your Etsy business.” Because you don’t want to send anything in one to two days and then have the consumer wait two weeks. So, whether you’re doing print on demand or anything else, double-check with your manufacturer to see how long processing takes and adjust shipment timings appropriately.”
What about sales and orders? Make sure your initial batch of sales is a success to boost that statistic. No refunds are desired. Again, you’ll need at least three hundred dollars in sales in your first three months. If you’re having trouble getting there, Rachel suggests expanding your shop’s diversity of alternatives (such as sizes, colors, and styles). “If you’re a member of the Low-Hanging System, we’ve got all the information in there on how you can start bringing in sales,” Rachel explains.
It’s not that you won’t get results if you don’t use the star seller gimmick. Countless Etsy merchants are killing it, but they don’t have it; at least, not yet. So concentrate on the fundamentals. Excellent designs. Fonts that are simple and easy to read. Broad appeal. Avoid impulsive purchases such as coffee cups. Make sure your title and description include the relevant keywords. You’re familiar with the procedure. You’ll be alright if you do all of those things. That said, Etsy included it for a purpose, and having it wouldn’t harm, so you may as well take use of it.
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Katie Smith: Watch this brief video if you want someone who will tell it like it is, respect your time, and show you a company that could really work for you.
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Earl V. Meister