Marc is an inbound marketing guru who has been helping brands increase revenue for over 12 years. He’s currently the owner of Sales Insights Lab which offers white label sales coaching and training, as well as a variety of digital content services to help companies make more money with their websites.
“The sales insights lab price” is a book by Marc Wayshak. It gives insight on how to use the Sales Insights Lab.
There are two categories of salesmen, according to Marc Wayshak. Willy Wish-it-Would-Close is the first. Prospects are continuously putting pressure on this man. He’s giving away all of his worth in the hopes of closing, but all he gets is a lot of people saying they’ll think about it. As a result, Willy’s bank account is dangerously low. Then there’s Strategic Steve, the other sort of salesman. His schedule is jam-packed with opportunities. Prospects are eagerly anticipating his remarks. As a result, many of them purchase, and Steve is cashing in.
UP NEXT: And While We’re On The Subject Of Closing More Deals
“The contrast between these two persons isn’t as great as you may assume,” Marc explains. The answer is to toss aside all of the old-school nonsense we’ve been taught throughout our lives. The script has to be entirely flipped on its head. It’s time to quit being predictable and start using a strategy that your prospects don’t anticipate, such as providing value, engaging in powerful dialogues, and then allowing the close to come organically. In today’s market, there are seven elements to completing more transactions.”
Marc still believes the old phone sell is unbeatable. Social media, email, and video sales letters all have their uses, but closing over the phone is your best shot if you can’t meet someone face to face. The first and most important lesson is that data is everything. You may dial all you want, but you’ll simply be spinning your wheels if you don’t have precise names and phone numbers. It may mean the difference between a three percent response rate and a forty percent response rate, depending on where you receive your prospects’ information.
The second most important factor is to hyper-personalize everything. “The more individualized we are in our phone outreach, the more effective we will be,” Marc adds. “Prospects are sick of telemarketers and salesmen that phone nonstop all day. So, if we truly want to stand out, we need tailor our message to our prospect. To demonstrate that we are aware of who they are, what is going on, where they are, what firm they work for, and other pertinent information. Then they’ll be more inclined to talk to us.”
The third key is to utilize a powerdialer. It’s one of the most useful pieces of software for businesses that make a lot of sales calls. There’s nothing more clumsy and time-consuming than manually dialing a phone number. Powerdialing greatly improves the number of calls your team can make in an hour. Because of this, some of Marc’s salespeople make up to 80 calls every hour. That same amount of productivity might easily take a full day for manual dialers.
Number four is to avoid making cold calls. It’s out-of-date and pointless. Marc explains, “You don’t have to make a cold call to anybody.” “Because there are other methods to reach out to your prospects first to begin to warm up that connection,” says the author. As a result, if they answer the phone before you make the initial call, they’re more likely to recognize you. So take use of different channels that will help you to ensure that they have a good sense of who you are. Maybe it’s email, maybe it’s LinkedIn, maybe it’s something else on social media.”
Fifth, you must be familiar with your script. Don’t just go with the flow. What you’re stating must be accurate. Marc has never seen a great actor who doesn’t follow a script. Sixth, one phone call isn’t going to enough. To achieve the greatest results, try them on various days, at different hours, and with different numbers. Stop selling and start taking the next step. Take it one step at a time, whether it’s a follow-up call, a consultation, or jumping on Zoom. If you desire Marc’s support, you may join the Sales Insights Lab’s Accelerator Lab. There’s no indication on how much it’ll cost.
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Katie Smith: Watch this brief video if you want someone who will tell it like it is, respect your time, and show you a company that could really work for you.
Marc Wayshak is the founder of Sales Insights Lab, a company that provides reviews and insights on different products. He has been featured in Forbes and Entrepreneur Magazine. Reference: marc wayshak reddit.
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