Why Russell Brunson Stepped Down As ClickFunnels CEO

Russell Brunson may have taken the opportunity to step down as CEO of ClickFunnels but he will continue on with his role as CMO. His decision to leave was motivated by a number of factors, including wanting more time for personal projects like Expert Secrets (a forthcoming book) and FunnelHacks University.

Russell Brunson is stepping down as CEO of ClickFunnels. He has been the mastermind behind this business for many years and has helped it grow to be one of the best in its niche. His replacement, James Landino, will take over the role.

Why Russell Brunson Stepped Down As ClickFunnels CEO

Did Russell Leave ClickFunnels

Russell Brunson has resigned from his position as CEO of ClickFunnels. He was at a stage in his life when he didn’t know what he wanted to do with his life after seven years of great progress, smashing every target they set. Ninety-five percent of the time, he was locked on the administrative side of the firm. Meetings, spreadsheets, and other such things. He yearned to be more creative, to really produce things, and to promote himself. He’d reached a point where he couldn’t stand it any longer. Continue reading to learn how a larger-than-life guru assisted him in making this tough choice.

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Russell had gone to Fiji to participate in this exclusive mastermind, which was being guided by none other than Tony Robbins. He was free to ask Tony whatever question he wanted. As a result, he asked him whether he should stand down as CEO of ClickFunnels. Tony provided him with some excellent suggestions. If Russell really missed the art, the creative aspect of the company, he should find another CEO, he added, and Russell should instead become chairman. At reality, Tony had done the same thing in his own company.

Russell clearly heeded Tony’s suggestions. He now considers switching positions to be one of the finest moves he’s ever made. “It wasn’t like we had this great concept, received a boatload of money, and employed a number of people when ClickFunnels first began,” Russell explains. “It was just me and Todd [Dickerson, his cofounder] in a room, and Todd was the coder and I was the marketer.” And we had this stuff, which we began to market.”

“And I was doing customer service and he was doing customer service, and Todd and I exchanged glances, and he said, ‘Well, I’m running the product and you’re in charge of the company,’ and so, by default, I had to put on the CEO hat, even though I had no idea what it meant.” I’d never even held the position of CEO before. I had no idea what a CEO did. I simply felt it was the character I was destined to play.”

Russell Brunson Wife

Russell began searching about after he returned from Fiji. He pondered what he should do, who he should recruit, and whom he could entrust with all of these obligations. Dave Woodward was a no-brainer. He was constantly stopping by ClickFunnels’ offices, asking what he could do to assist. Russell started slowly but steadily assigning him critical tasks, which Dave excelled at. When it came time to transfer the baton to Dave, everything went well.

Russell is now back to doing what he does best: being one of the world’s finest marketers and marketing professors. Meanwhile, Dave is handling the situation well. He’s transforming ClickFunnels’ internal culture; everything is being rebuilt from the bottom up, and consumers are receiving even better service. Russell will be developing and testing new sales funnels that you can use in your own company. You’ve heard of summit funnels, challenge funnels, and giveaway funnels.

Russell has also freed up more time to attend seminars, workshops, his Inner Circle, coaching programs, and masterminds once more. He’ll be able to get his hands filthy once again and return to his craft. One of Russell’s main points is that you must learn to let go of your ego. Being the CEO, or the most powerful person in a firm, carries a great deal of prestige and authority. But who cares if you’re unhappy? You must be ready to let others take over so that you may do what you do best, but with a grin on your face.

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